This major is dedicated to cultivating high-quality and high-skilled marketing talents who have mastered marketing expertise and have Internet marketing and new media marketing thinking. They are able to conduct market R&D, product sales and promotion, marketing activities planning, network marketing, new media marketing, online and offline store operation, customer service, etc.
lMarket Research & Analysis
lBusiness Negotiation & Sales Techniques
lNew Media Marketing
lAdvertising Copy & Creativity
Graduates are expected to be employed as marketing managers, planning managers, customer service managers, new media operation managers, online store managers, marketing operation directors, professional managers, entrepreneurs, etc.