• Marketing

Major Introduction

This major is dedicated to cultivating high-quality and high-skilled marketing talents who have mastered marketing expertise and have Internet marketing and new media marketing thinking. They are able to conduct market R&D, product sales and promotion, marketing activities planning, network marketing, new media marketing, online and offline store operation, customer service, etc.


Main Courses


lMarket Research & Analysis

lBusiness Negotiation & Sales Techniques

lNetwork Marketing

lNew Media Marketing

lDigital Marketing

lAdvertising Copy & Creativity

lPublic Relations

lMarketing Planning

lSales Management


Career Prospects

Graduates are expected to be employed as marketing managers, planning managers, customer service managers, new media operation managers, online store managers, marketing operation directors, professional managers, entrepreneurs, etc.